Vanmarket
Overview
Redesigned the mobile website for Vancouver Korean Press to improve usability and expand advertising opportunities, combining clearer navigation, cleaner layouts, and consistent banner guidelines.
Project Type
UI/UX
Year
2023-2024
Project Context
The existing mobile site was outdated and needed a cleaner design to improve usability. Another challenge was expanding advertising placements from 13 to 57 to support revenue growth while maintaining a consistent layout. Clients wanted their banners to stand out, making it difficult to introduce shared design guidelines.
I reorganized the information architecture and navigation to help users find information easily and use the mobile site more comfortably. I also developed banner guidelines for a cleaner, consistent layout. Through clear communication and pricing proposals, I helped clients accept the guidelines while balancing their advertising needs with a user-friendly experience.
The redesign expanded mobile advertising placements from 13 to 57 and contributed to a 281% increase in mobile advertising revenue. Previously, low advertiser adoption had limited revenue. The updated layout and consistent banner guidelines made mobile advertising more appealing to clients and created more opportunities for ad sales.