The Block Rib Festival
Overview
The Block Ribfest is a branding project that brings together food, music, and urban culture. The visual identity uses bold typography, vibrant colours, and industrial textures to express the festival’s energetic atmosphere.
Project Type
Branding
Year
2026
Project Context
The challenge was to move away from the traditional country-style look of rib festivals and create a bold, contemporary identity inspired by urban and hip-hop culture.
I used flame graphics and a vibrant orange colour to express the heat and energy of the rib festival. Bold typography reinforced the urban-inspired direction, creating a strong, cohesive visual identity.
The final identity gives The Block Ribfest a bold, contemporary look that moves away from traditional country-style visuals. Flame graphics, vibrant orange, and strong typography capture the festival’s heat and energy, creating a cohesive and distinctive brand identity.