Lotte Black Friday
Overview
Designed promotional landing pages and campaign visuals for Lotte’s Black Friday campaign, ensuring consistent branding across digital and offline channels.
Project Type
Marketing Design
Year
2020
Project Context
The challenge was to create a strong campaign identity that could work across multiple Lotte subsidiaries and product categories. The design needed to highlight promotional offers while maintaining a consistent look across websites, mobile, signage, and outdoor advertising.
Design Development
I developed key visuals, campaign emblems, and promotional page layouts using typography, product imagery, and graphics. I established design guidelines for participating subsidiaries and adapted the visuals for banners, social media, signage, and outdoor advertising. Collaboration with marketing and sales teams helped align the designs with campaign goals.
The Outcome
The campaign achieved a 40% increase in sales. Consistent key visuals and shared design guidelines connected promotional materials across subsidiaries and channels, supporting a unified campaign presence.